BLOGGING VS YOUTUBE :

Here is a detailed comparision between YouTube and Blogging. So that you are not confused between them.

Blogging VS YouTube: Which One is More Profitable?

Some people claim that blogging is no longer relevant. People frequently claim that YouTube traffic doesn't convert. Both of these claims are utterly false.

If done properly, YouTube and blogging may both be extremely lucrative and passive businesses. The answer to which one you should prioritise depends on you and your specialty, even though you should typically be doing both.

Here are some things that you should consider when comparing YouTube vs blogging:

1. Which One Has Lower Competition for Your Niche?

There are many good videos in our field of SEO, however there aren't as many articles for some long-tail keywords. In order to better execute our content marketing plan, we have chosen to concentrate more on articles. We advise performing some basic keyword research to find keywords that you can produce content around if you're trying to determine which one has less competition in your niche.

2. Does the Topic Benefit from Video?

Because they benefit from graphics, some niches are best serviced by videos. Other times, text may convey a message just as effectively or perhaps better.

3. Which Platform Is Better Suited to Your Monetization Strategy?

One of the benefits of blogging is that you may edit the text at a later time if necessary. For instance, you can find that some content offers a fantastic opportunity to promote a recent affiliate offer that you came across. If this content had been written as an article, you could simply go back and insert a few links. However, if this information were in video format, it would be far more difficult or perhaps impossible to go back and edit the video to include the new affiliate offer.

You may choose which ad networks you want to use to monetize your traffic when you write on your own website, which is another advantage in terms of revenue generation.

On YouTube you are forced to use Google Adsense.

4. The Pros and Cons of Creating Content on Other People’s Platforms

Cons

You don't have complete control over the platform and how it distributes your video when you upload content to a site like YouTube. Additionally, it can be dangerous to have all of your subscribers on your channel rather than on manageable resources like email. Just consider the adjustments Facebook made to organic reach in 2015 and in 2018. Prior to the 2015 revisions, all it took was a simple Facebook post to reach a significant chunk of your audience. It got noticeably more difficult to reach your own audience without using advertising after the 2015 algorithm upgrade.

Pros

Here are several advantages of posting content on websites that you do not own despite the fact that it is desirable to own the asset you are publishing on:

In most circumstances, the high domain authority will make it simpler to rank on search engines.

People are more likely to trust high authority platforms than lower renowned ones.

These are the two key explanations for why we blog on Medium right now.

5. Do You Have Experience Managing a Website?

Even while on-page SEO and keyword research are useful skills to have for both blogging and YouTube, operating a website still necessitates some technical know-how. If technical SEO is not your strong suit, you could find it simpler to publish the majority of your material on websites like Medium and YouTube.

6. Do You Want to Outsource or Hire People?

While it is feasible to outsource YouTube videos, it is typically simpler and less expensive to outsource article writing. On freelance websites like Legiit, you may hire writers and editors for a fairly low price.

On the other hand, speaking to your own audience in recorded video is typically more approachable. This can be especially useful if you're trying to establish your personal brand.

7. Equipment and Editing

Although it is not necessary to use professional video equipment when producing material for YouTube, it might be useful. Additionally, while article writing does not require any special training, editing and post production frequently do.

8. Which One Comes More Naturally to You

It is simpler to do something you are already good at, even while it is possible to improve at something you may not be naturally strong at. Consider blogging if you think you're an excellent writer. However, YouTube is certainly a better choice if you enjoy being in front of the camera. To get started, we advise you to try both blogging and YouTube-ing to determine which one comes more naturally to you and which one ultimately yields the best results. Just be sure to produce at least 10 articles and 10 videos so that you can more precisely determine which is more effective for you.

9. Where Does Your Target Audience Hang Out?

You should think about where the individuals in your specialty congregate when contrasting blogging and Youtube. For instance, Instagram and YouTube are undoubtedly popular channels for your audience if you are in the fashion industry. Instagram is not the best site to be on, though, if your niche is SEO. The majority of SEOs search Facebook, YouTube, and Google for material.

Having said that, you don't always have to choose a platform in accordance with the norm. Due to the lack of competition, it can be a good idea to experiment with content creation on an underutilised platform.

10. Are You Looking to Run Ads?

While YouTube advertisements are now underpriced, Google search ads are often more expensive than other online advertising options. Because of this, using them to expand your YouTube channel is simple. However, if you use YouTube, you can encounter issues with other ad platforms. For instance, you cannot target your YouTube audience with Facebook remarketing advertisements.

11. How Fast Do You Want to Get Traffic?

Even though blogging is typically slower than YouTube, if your site authority is high, you can still gain traffic there very quickly. If there is little competition for your keywords and you satisfy the requirements of their system, you can rank on YouTube pretty much right away.

12. Are You Willing to Use “Clickbait”

Although employing clickbait is not required for blogging or YouTube, the latter is where it is most frequently used. You should put some thought into both your titles and thumbnails to improve click-through rates and rankings.